What is the one thing to
do to increase market traffic to your site?
Create more fresh,
high-quality content for your site.
That’s it.
No tricks, no
gimmicks. Just create new product listings, new pages, new
post to your blog, and new images for old and new posts that
will inspire Pinners to engage with and save your Pins. The key word here is
inspire.
Ideally, you’ll create
at least one new piece of content that you can save to Pinterest every single
week. Pinterest wants to keep their platform fresh and exciting, and to that
end, they’re favoring content Creators who regularly contribute great content.
If you are pinning a product you should try to have a minimum of 2 Pins per
week. Those 2 Pins can be of the same product, just change the image and/or
description for each.
What exactly constitutes
high-quality content? It should be:
·
Inspiring
·
Actionable
·
Relevant
·
Search optimized
Tailwind created SmartLoop. SmartLoop is an effective tool for resharing content without
relying on a spreadsheet or just randomly re-sharing when you remember to do
it. Both methods could have you resharing the same Pin too often.
OK. You ask, “When
might you benefit from resharing content to Pinterest?” Here is my best answer. The best reasons to reshare the same Pin to the same Board are:
1. Sharing seasonal pins once or twice a year.
This can surface seasonal content when it’s most relevant, meaning more
engagement and distribution for the content people are ready to act on now.
2. To engage new followers. Every four to six
months, you can save the same Pin to the same Board to surface it in the
following tab of your newer audience members. An example would be a winter Pin.
Pin to the same board in early fall and again 4 months later
NOTE Resharing content
should supplement your other Pinterest activity. Resharing should not replace a
significant portion of your organic activity such as sharing your new content
and other’s content.
SmartLoop
analytics also give you easy access to what is generating engagement as it is
reshared. If you see your numbers start to decline, it’s time to create new
images for that content!
If you are using
SmartLoop as intended, it will not cause you to be suspended. Next
week I will go into analytics and what matters to me and why. In the meantime, happy pinning!
